About Us

Meet the Core Team

We bring passion and purpose to ensure excellent outcomes.

Dean Smith

Founder | Practice Head

Communications Service Provider (CSP)/Telecoms and Financial Services Operational and Vendor Leadership

Jon Hoffmann

CTO | Strategic Advisor

Seasoned Communications Service Provider (CSP)/Telecoms CTO/CTIO and Technology Innovation Activist

Simonetta Roma

Talent & Performance Coach

NLP Master, Trainer and Expert Coach nurturing talent and driving performance across functions

Global team

Our Approach

Established in 2005, our early business model followed the standard Management Consulting framework that you see in many consulting firms.  Although highly successful, as we evolved we wanted to find a new way to provide additional flexibility and rich talent to cater for the wide variety of client needs globally.


The result is that we now operate a collaboration framework. Our core team of seasoned leadership resources utilizes a global virtual team of independent specialists where required. We combine our knowledge pool and methodologies that have evolved through industry experience and consulting projects since 1980's. 

AssuringBusiness ensures best-fit for assignments by matching client needs to a specially configured team to ensure success. We do not force-fit resources to assignments. A fresh approach to true innovation and client fit.


Ensuring a high-performance operation is our standard. With a low-overhead, and no bench resources, you can be assured of a truly cost-effective and focused team. A lean structure and magnificent talent combine for excellence in every assignment. 


Next Steps...

Talk to us! Whether you need ad-hoc advisory, interim management, coaching, or a permanent source of trusted knowledge, we're here to help.